#LISTEN LATER SPOTIFY FREE#
Of course, on the Premium tier, listeners should be ad-free, but it can reach more than 100 million free listeners. With 75% of UK marketers looking to up spend in podcasts, Spotify is in prime position to monetise. Meghan Keaney Anderson, vice-president of marketing for HubSpot, wrote in The Drum that the podcast advertising game was due for disruption and could offer an easier-to-use ad network, with access to a range of shows and price points. Months later, Parcast, the crime, mystery and sci-fi producer joined the fold bringing spend to around $400m.Īt the time, Daniel Ek, Spotify co-founder and chief executive, said it was to set to “become both the premier producer of podcasts and the leading platform for podcast creators”. Reports claimed it had put down $300m on the properties. Early in 2019 Spotify acquired podcast owner Gimlet and production tool Anchor. In preparation for this boom, Spotify went out on an acquisition spree. Comedy, Society & Culture, True Crime, News, and Health & Fitness were the most consumed podcast genres of the year. The Joe Budden Podcast with Rory and Mal, which was the most consumed podcast, globally this year. It has seen a 39% increase in podcast hours consumed by listeners quarter over quarter. Spotify said it now has more than 500,000 podcast titles available and its podcast listeners have grown by more than 50% since the start of 2019. The most interesting data shared by Spotify described the growth exhibited by its podcast business. It also unveiled another fun billboard campaign you can read about here.
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